Unless a domain name is false or misleading, South Carolina lawyers may use descriptive domain names for their websites. South Carolina Bar Ethics Advisory Opinion 04-06 (June 18, 2004).
South Carolina lawyers may participate in online matching service but should review all postings and the operation of the service for compliance with the South Carolina Rules of Professional Conduct. Ethics Advisory Opinion 00-10. Lawyers may not pay the servoce any fees at any time for participating.
In South Carolina Bar Ethics Advisory Opinion 01-03, the bar’s ethics panel opined that a lawyer may ethically make payments to an Internet service for advertising the lawyer’s services based either on a set monthly or yearly fee or based on the number of hits or referrals from the service to the lawyer. Lawyers could not ethically pay the service any portion of the fees received from clients obtained through the service.
South Carolina Opinion 99-09 deals with a lawyer whose client unilaterally created a web site advertising for additional plaintiffs in a pending litigation. The lawyer has a duty to verify that the web site complies with applicable advertising rules. If the lawyer determines that the Web Site does not comply with ethical advertising rules and the client refuses to make changes, the lawyer can withdraw
South Carolina ethics opinions are available online.
The South Carolina Rules of Professional Conduct are available online. The Legal Information INstitute offers another copy and a narrative.
The South Carolina Bar Association website is available online.
There exists a reasonable expectation of privacy when sending confidential information through electronic mail (whether direct link, commercial service, or Internet).Ethics Advisory Opinion 97-08. Use of electronic mail will not affect the confidentiality of client communications under South Carolina Rule of Professional Conduct 1.6. This opinion revisited the e-mail confidentiality issue as originally addressed in Opinion 94-27 addressing on line legal advice
Participation on general discussions on legal topics via electronic media is permissible. Ethics Advisory Opinion 94-27. However, the practice of law via electronic media creates several issues that may violate the South Carolina Rules of Professional Conduct.
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