Frankly, this one baffles me. I can understand why you can’t ask someone to say something about you that you can’t yourself say, because of Rule 8.4, but am I really under an obligation to make sure non-clients comply with the lawyer advertising rules? Stay tuned, but in the meanwhile, you South Carolina lawyers better go read your various listings, I suppose including Face book!
It’s online here. I’ll gladly email you a copy if you email firstname.lastname@example.org]]>
There’s a webpage, blockshopper.com that tracks who buys what property and for how much in certain upscale neighborhoods. Some Jones Day lawyers bought property in those neighborhoods, and that truthful, factual information was posted on the site, along with truthful factual links to the firm’s website, and truthful, factual links to the individuals’ bios on the firm webpage.
Jones Day filed this complaint for trademark infringement. The sum of the alleged confusing and illegal conduct is using a link to the firm’s website and linking to the two lawyers’ bios who bought houses.]]>
Note that Rule 7.2 (advertising) now requires electronic advertisements to be copied every three months on a compact disk or similar technology and kept for three years.
Importantly, Practice Book Section 2-28A, which takes effect July 1, 2007, requires filing with statewide bar counsel a copy of most advertisements. Section 2-28B provides a procedure for lawyers to request an advance advisory opinion concerning the propriety of an advertisement.See modified rules.87 ]]>