Communications concerning a lawyer’s services on a web site are advertising. See Formal Opinion 41. (April 26, 2001). As such, these communications are subject to HRPC 7.1 (communication cannot be false or misleading), HRPC 7.2 (advertising), HRPC 7.4 (communication of fields of practice and certification), and HRPC 7.5 (firm names and letterheads). Communications covered by the opinion include, but are not limited to: domain names; web addresses; e-mail addresses; and banners, pop-ups, and other on-site advertising.
E-mail solicitation of prospective clients is already prohibited by HRPC 7.3(f)(1).