Lawyer may ethically make payments to an Internet services for advertising the lawyer’s services
17 11 2001In South Carolina Bar Ethics Advisory Opinion 01-03, the bar’s ethics panel opined that a lawyer may ethically make payments to an Internet service for advertising the lawyer’s services based either on a set monthly or yearly fee or based on the number of hits or referrals from the service to the lawyer. Lawyers could not ethically pay the service any portion of the fees received from clients obtained through the service.
