Title Page Introduction 1. A Brief History of the Rules Governing Legal Services Marketing 2. Justifications for the Rules Governing Client Development 3. Case Law Governing Lawyer Advertising and Solicitation 4. Construction of the Internet 5. Scope of the Application of the Rules 6. False or Misleading Communications 7. Advertising 8. Direct Contact with Prospective Clients Conclusion Appendix Preamble to Section 7 Rule 7.1 Comment to Rule 7.1 Rule 7.2 Comment to Rule 7.2 Rule 7.3 Comment to Rule 7.3